This package is a redesign and reimagining of the current president’s choice organic tea packaging. The goal behind this design was to update the old aesthetic in a way that can show how organic food doesn’t necessarily have to be ugly and boring. The key element to this was making a new logo for the brand and making it a functional part of the design that the consumer will interact with.
This is the visual approach for a new hypothetical milk brand called melk. The idea behind this brand was to create something that had the visual identity of a higher end more health conscious mild brand while also commanding attention through the playfulness of a cheaper brand. The brand uses the common mispronunciation of milk as “melk” to make itself feel more inclusive.
This is a set of three book sleeves that were designed for the handmaid's tale, The Testaments and the Blind Assassin. There were two goals behind this project, one of them being to create a collection of books by the same author that had a unified aesthetic. The second goal was to represent the main concepts in the books through external typography.
What you are seeing here with “Voyager” is the front half of a hypothetical record sleeve for the golden records that were housed within the voyager probes. Both sides of the record cover hold information about its location in space, its trajectory and the information on the discs.
Boreal is a condensed sans serif typeface. The overall design is geometric in nature but features organic stroke swells and natural curves to give it a friendly organic appearance. The origin of the name Boreal comes from the Boreal Forests of upper Canada. This name was chosen as the tapering design of the strokes mimics the appearance of a tall evergreen tree trunk
